Category: Peak Practice

Shim Hirsh: Personal injury law firm operations, intake conversion, and where AI pays off

October 1, 2026

Shim Hirsh spent seven years as a product leader at Morgan & Morgan before building betterworks to help personal injury firms fix operational bottlenecks. In this Trial Lawyer View recap, he breaks down why most case management problems come from how staff interact with data rather than the system itself, how to measure intake conversion correctly, why “intake 2.0” after signing is the real bottleneck most firms miss, and where AI genuinely helps versus where it fails. He also offers four questions to ask any legal tech vendor before signing.

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Chris Rose: Personal Injury Referrals, The Risk Most Firms Never See

September 18, 2026

Chris Rose of LegalFlare built a firm around handling personal injury referrals, and he’s found that most firms treat referral relationships far too casually. In this Trial Lawyer View recap, he breaks down why a referral fee comes with shared malpractice liability, why referral listservs offer almost no vetting, what to demand before accepting a case, and how his team catches errors other firms miss in closing statements. He also weighs in on where AI genuinely helps a personal injury practice and where it doesn’t.

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Ten Years After a Truck Hit Me: What My Own Injury Case Taught Me About Personal Injury Injuries, Recovery & Liens

September 8, 2026

Ten years after a truck hit him on a group bike ride, Synergy founder Jason Lazarus revisits the personal injury case he negotiated himself, from a six figure medical lien to a settlement plan built while recovering from facial reconstruction. He connects that experience to a bigger issue facing firms today: rising MSP compliance pressure and staff hours lost to administrative lien work. His conclusion: keep case selection, negotiation, and client relationships in house, and hand off lien identification and Medicare compliance to specialists.

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Kyle Wright: How a Small Market Trucking Practice Outgrew Its County

September 8, 2026

Kyle Wright built his trucking practice in Sandusky, Ohio, a market most firms would overlook. In this Trial Lawyer View recap, he explains how he studied federal motor carrier regulations, put six figures a year into trial training, and ran a catastrophic case at litigation speed pre suit to secure a 5.7 million dollar policy limit settlement. The result: a smaller, higher value caseload and a referral pipeline built on reputation, not marketing spend alone.

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