Trial Reputation Is a Business Asset: How Ryan Wechsler Built a Boutique PI Firm in Under a Year
Defense firms track how plaintiff lawyers settle, and Ryan Wechsler built his Boca Raton firm around being the lawyer they believe will go the distance. In this Trial Lawyer View recap, he explains how he split litigation and administration with his wife on day one, why trial readiness starts with the first intake call, and how a boutique competes against firms spending tens of millions on ads. He also shares where he pulled back on AI and how he hires for values.