Shim Hirsh: Personal injury law firm operations, intake conversion, and where AI pays off
Shim Hirsh spent seven years as a product leader at Morgan & Morgan before building betterworks to help personal injury firms fix operational bottlenecks. In this Trial Lawyer View recap, he breaks down why most case management problems come from how staff interact with data rather than the system itself, how to measure intake conversion correctly, why “intake 2.0” after signing is the real bottleneck most firms miss, and where AI genuinely helps versus where it fails. He also offers four questions to ask any legal tech vendor before signing.
