📊 Drive Growth with Data—Not Gut Instincts
In the latest Trial Lawyer View episode, host Jason Lazarus talks with legal marketing expert Kirk Nielson about the one thing personal injury firms need to compete in today’s landscape: centralized, actionable data.
From media mix modeling to attribution analysis, Kirk shares how the most successful firms are using marketing data to understand what drives real case growth—and what doesn’t.
🔥 Episode Takeaways:
- Why marketing data centralization changes everything
- How to track and improve ROI across online and offline channels
- What media mix modeling can reveal about your spend strategy
- How firms are increasing case volume with the right marketing metrics
- The risk of operating without clarity in your marketing decisions
📌 Quote to remember: “Data helps grow case counts efficiently.”
This episode is packed with useful information about law firm marketing data analytics strategies.
📨 Forward this to your marketing team—it is worth a conversation.
Stay curious,
The Peak Practice Team
Helping Trial Lawyers Achieve More
Watch the full episode here…
