Dirk Derrick on Focus Groups, Jury Data, and Case Value
After 30 years of telling clients that nobody knows what a jury will do, Dirk Derrick built a program to find out. In this Trial Lawyer View recap, he explains how his South Carolina firm used focus groups on 198 cases to average settlements at 2.7 times the original offer. He covers the firm rule that requires full policy limits or a focus group before settling, how jury data overturned his assumptions about who makes a good juror, and how AI speeds up the work while lawyers stay in charge.