What if your best associate wasn’t human?
That’s not a punchline. It’s the very real and rapidly emerging future that trial lawyer and tech entrepreneur Robert Simon of The Simon Law Group is building toward. And if you’re serious about growing your personal injury practice, it’s time to pay attention.
In our recent episode of the Trial Lawyer View by Synergy podcast, Robert joined me to unpack the ideas behind his firm’s growth fueled by tech, his pioneering work in the legal tech stack, and why empathy, not ego, is the secret to both scale and success.
Here’s what every trial lawyer should take away from my conversation with Robert:
🎯Niche Down or Be Left Behind
For Simon, the path to growth started with going narrow. His personal connection to spinal injury law—his uncle was hit by a drunk driver and left with a spinal cord injury—sparked his specialization in disc cases. That decision wasn’t just personal. It was strategic.
“Niche practices are where the future is,” he said. “It’s easier to market, easier to be found, and way more powerful than trying to be everything to everyone.”
It’s not just about marketing, it’s about mastering the medicine, the courtroom language, and the client experience in a way that generalists can’t. His book, Trying Disc Injury Cases, was written to be the “meat and potatoes” playbook for PI lawyers, filled with practical, day-one insights from discovery through verdict.
Takeaway: If you want to grow your brand, go deep, not wide. Specialization isn’t limiting, it’s empowering.
🤖AI Is Not a Threat, It’s Your Leverage
Simon is bullish on AI, but not in a vague, buzzwordy way. He’s building actual tools. From AI-driven intake and case triage to a custom chatbot trained on his firm’s closed data set (trial transcripts, deposition outlines, verdicts), he’s doing what many firms still think is impossible.
“AI is not replacing lawyers,” he said. “It’s replacing inefficiency. The lawyer who uses AI will beat the one who doesn’t every time.”
His bot isn’t just a gimmick. It can answer complex medical/legal valuation questions, draft deposition outlines, and help new attorneys in his firm ramp up faster—without having to ping Robert directly. That’s scale without burnout.
And yes, he’s built an AI avatar of himself.
Takeaway: AI isn’t coming, it’s here. Use it to free your team’s time, enhance client service, and make better decisions faster.
🧱 Systems Build Freedom
Simon doesn’t just win cases—he builds platforms. Justice HQ , his tech-forward legal community, gives solo and small firm lawyers access to mentorship, trial strategy groups, AI trainings, and even co-working spaces across the country.
Attorney Share, another venture he co-founded, is shaking up the referral model. Lawyers can post and track case referrals in a transparent marketplace that integrates with their CRM ensuring compliance, clarity, and better outcomes for clients.
“If you’re still managing referrals on a spreadsheet,” Simon said “you’re putting your license and your clients at risk.”
Takeaway: Don’t scale chaos. Invest in tools that let your practice run like a business, not a fire drill.
💬Mentorship and Storytelling Are Still King
Despite the tech talk, this conversation kept returning to one timeless truth: people matter.
Whether it’s mentoring young lawyers through Justice HQ, telling client stories to inspire staff, or simply choosing to give back freely, Simon believes that helping others wins in the long run.
“Ask your clients to tell their stories,” he urged. “It’s way more powerful than you saying how great you are.”
Takeaway: Innovation should never replace humanity. If your tech doesn’t deepen your empathy, it’s the wrong tech.
Final Word: Define Success on Your Terms
As we wrapped up the episode, Simon shared one last challenge: define what happiness looks like and build toward it.
Whether you’re a solo looking to scale or a managing partner ready to modernize, the key is clarity. Define your mission, invest in your niche, and leverage tools that let you do more of what actually matters.
Because in this new legal era, efficiency isn’t optional. But neither is meaning.
🚀 What’s Next for Growth-Minded Trial Lawyers
If you’re ready to take action on Bob Simon’s advice, start by narrowing your focus, this is where to start:
- Identify the types of cases or clients you’re most passionate about and build your brand around that niche.
- Explore how AI and legal tech can help you operate more efficiently without sacrificing quality.
- Join communities like Justice HQ to learn from other innovative attorneys and get access to resources that support modern practice management.
Don’t wait for perfection—start small, test what works, and refine as you go…
🎯 Why This Matters to the Peak Practice Community
If you’re serious about future-proofing your firm, Robert Simon’s episode is essential listening. His insights matter because they bridge the gap between traditional trial practice and the next generation of legal innovation. From leveraging AI to streamline case prep and intake to building scalable communities like Justice HQ, Robert lays out a clear vision for how personal injury lawyers can grow with intention—not just hustle. His approach shows that technology, when grounded in empathy and purpose, can amplify your impact without burning you out. For a community like Peak Practice, focused on sustainable growth and operational excellence, Robert’s blueprint is a powerful example of what’s possible when lawyers think—and build—like entrepreneurs.
🔗 Ready to Think Differently About Your Practice?
If you’re a trial lawyer who’s hungry to scale and grow your firm, this episode is for you.
🎧 Listen to the full conversation on Trial Lawyer View here: https://triallawyerview.com/podcast/bob-simon/
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