When Kimberly Dube joined Rob Levine Law 14 years ago, the firm had just 16 employees. Today, it’s grown to over 250. That kind of growth doesn’t happen by accident—it comes from rethinking what a personal injury firm can be. Most law firm owners still think in terms of “practice.” Kimberly thinks in terms of “company.”
And that mindset shift? It’s the reason her firm has scaled, systematized, and stayed profitable, even in a post-COVID world where the rules of team building, tech adoption, and client experience have all changed. In this episode of the Trial Lawyer View by Synergy podcast, I sat down with Kimberly to unpack the specific operational strategies she has used as COO of that firm that fueled the firm’s success. What she shared wasn’t theory, it was a blueprint.
Here are 5 key takeaways you don’t want to miss:
1. Weekly 1-on-1s Aren’t a Luxury, They’re the Engine 👥🔑
Kimberly implemented weekly one-on-one meetings across the entire firm, from entry-level roles to attorneys and managers. These regular check-ins reduced turnover, improved team communication, and gave leaders a real-time pulse on morale, performance, and process gaps. “You’re meeting with someone who’s done the job. Who can say, ‘How are you today?’ That’s powerful.”
2. Dashboards Make Problems Obvious and Fixable 📊🛠️
She’s obsessed with dashboards, and for good reason. With live data visualizations, she can immediately spot bottlenecks, whether it’s medical records delaying a case or settlement sheets stalling disbursement. Dashboards mean fewer surprises. And faster decisions.
3. Training Isn’t Optional, It’s Culture 🎓🏗️
Forget the “sink or swim” model. New hires at Rob Levine Law go through structured academies with both written and self-guided testing. Then they’re onboarded in stages, not buried under 100 files on day one. The result? Lower attrition, better performance, and a team that actually knows what they’re doing.
4. Growth Requires You to Let Go 🧠📤
Kimberly’s advice for firm owners looking to scale? Get honest about what you love doing, and what’s draining your time. If you’re not great with finances, reporting, or admin, outsource it. Hire fractional talent. Join a mastermind. Create a business plan that treats your firm like the company it is, not just a case factory.
5. Tech Isn’t the Future, It’s Now 🤖⏱️
Her team uses AI to process incoming mail, RingCentral integrations to ensure every client call gets returned, and Hona to give clients real-time case status updates (think: Domino’s pizza tracker, but for personal injury). These tools don’t just create efficiency, they create trust.
Kimberly’s Final Thought?
“Don’t be afraid to kill bad ideas. Ask more questions. Pivot when needed. The worst thing you can do is stick with ‘the way we’ve always done it.’”
🎯 Why This Matters to the Peak Practice Community
If you’re a trial lawyer who wants to grow—but not just grow, scale—this is the kind of playbook worth studying. Whether it’s outsourcing to free up your internal team or finally implementing the dashboard you’ve been putting off, the lesson is the same:
Stop thinking like a lawyer who owns a practice.
Start thinking like a CEO building a company.
That’s what Peak Practice is all about—learning from leaders like Kimberly who’ve done the hard work of transformation and are generous enough to share the real story behind the results.
🔗 Ready to Think Differently About Your Practice?
If you’re a trial lawyer who’s hungry to scale and grow your firm, this episode is for you.
🎧 Listen to the full conversation on Trial Lawyer View here: https://triallawyerview.com/podcast/kimberly-dube/
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🔗 Want more insights like this?
If you’re a personal injury lawyer ready to scale, streamline, and step into your role as CEO, let’s talk. Join the Peak Practice Community, and learn how synergy. can help you eliminate settlement bottlenecks, resolve complex liens, and maximize recoveries. Learn more here: https://partnerwithsynergy.com/peak-practice/
If you want to grow and scale your law firm more effectively, consider partnering with Synergy for lien resolution. Learn more at: https://partnerwithsynergy.com/liens/
